As i said before, some ppc advertisers do pay more then others but that does not mean that it will generate more money on your site. Google adsense is probably the higher paying ppc advertiser, problem with adsense is that 1. Google is way too strict with the type of content they allow and 2. Adsense ads appear relative to the content on your site. So lets just say you are selling Motorola bluetooth headsets on your site, your probably not going to want to advertise your competitors and drive traffic to another site that sells the same product. Now, lets say that your NOT selling the headsets, your just talking about what headsets work great and so on, now you may want to consider something like adsense because that would be a great way to generate clicks.
Bidvertiser
Another ppc advertiser is bidvertiser, this advertiser is very similar to google adsense. The text ads are almost identical and can be placed in the same areas as adsense. The major difference between the two is, bidvertiser ads are not relative to your sites content. So lets go back, if you were the person selling the bluetooth headsets this might be the better choice for you. Bidvertiser will actually let you choose what kind of text ads you can display on your site. With that being said, choosing a ppc advertiser is very important.
More PPC Advertisers
Those are just some of the more popular ppc companies but certainly not the only ones. There are thousands of ppc advertisers out there that all look, display, and pay differently. Choosing the best one for your site is not going to be easy but once you have chosen the perfect one, it will certainly be rewarding. Stay tuned for more ppc advertisers and tips on how you can make money online.
